Multiple Choice
Which of the following segments labeled by Backer, Spielvogel & Bates Worldwide (BSB) consists of customers who are strongly rooted to their pasts and cling to their country's heritage and cultural values?
A) Traditionals
B) Achievers
C) Adapters
D) Strivers
Correct Answer:
Verified
Correct Answer:
Verified
Q1: According to Young & Rubicam's 4Cs, craftsmen
Q2: Attitudes and lifestyles are examples of demographic
Q4: According to D'Arcy Masius Benton & Bowles's
Q5: Which of the following product categories typically
Q6: According to Backer, Spielvogel & Bates Worldwide's
Q7: A market segment is a subset of
Q8: _ is the act of evaluating and
Q9: Global Scan is a tool for identifying
Q10: Standardized global marketing is the strategy employed
Q11: For most consumer and industrial products, the