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    Global Marketing Management Study Set 2
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    Exam 1: Introduction to Global Marketing
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    What Is the Value Equation? Identify Its Various Components and Explain
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What Is the Value Equation? Identify Its Various Components and Explain

Question 33

Question 33

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What is the value equation? Identify its various components and explain how the equation relates to a company's pursuit of competitive advantage.

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The task of marketing is to create custo...

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