Multiple Choice
Which of the following is NOT a method recommended in the book for gathering inferences about an audience from questionnaires?
A) Use word concepts to find out the extent to which the audience favors or disfavors them.
B) Ask audience members to rank values.
C) Ask questions that place audience members in identifiable groups.
D) Determine the audience members' astrological signs to indicate their states of mind.
Correct Answer:
Verified
Correct Answer:
Verified
Q7: Demographic analysis is the process of discovering
Q8: Making the determination that an audience favors
Q9: An attitude is a<br>A) conviction.<br>B) predisposition to
Q10: Using word concepts in a questionnaire is
Q11: What are three methods of audience analysis
Q13: A good way to save research time
Q14: Your immediate purpose should move audience members
Q15: A successful public speaker must adapt the
Q16: Explain the process of brainstorming as it
Q17: Distinguish among attitudes, beliefs, and values by