Larry Is the CEO of a Chain of Fast Food

Multiple Choice

Larry is the CEO of a chain of fast food restaurants that operates all over the U.S.It comes to his notice that one of the branches in Boston has received a lot of complaints from customers who claim that the staff is rude and the service is delayed.Larry arranges to get feedback from customers of the branch in question.In the context of the incremental decision model,Larry is in the _____ phase of the decision sequence.

A) identification
B) development
C) evaluation
D) selection