In the Context of the BCG Matrix, a Star Represents

Multiple Choice

In the context of the BCG matrix, a star represents a company

A) with high growth and a strong competitive position in the market.
B) that requires substantial investments to improve its position in the market.
C) with low growth and a strong competitive position in the market.
D) that generates excess revenues and funds other businesses.
E) that will be divested as soon as possible.