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Additional Case 1.3 Your Company Sells High-Tech Products Throughout the World and Is

Question 69

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Additional Case 1.3
Your company sells high-tech products throughout the world and is following a differentiation business strategy. The business environment for the company is volatile, rapidly changing, and highly complex. The company is highly entrepreneurial and has a strong moral commitment to quality products, employee job satisfaction, and corporate social responsibility. The management team has decided to create a common company culture among the various national and international subsidiaries.
-Refer to Additional Case 1.3.The company's differentiation strategy is a type of:


A) corporate strategy.
B) defender strategy.
C) emergent strategy.
D) business unit strategy.

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