Rodriguez, a 75-Year-Old Male, Was a Participant in a Study

Multiple Choice

Rodriguez, a 75-year-old male, was a participant in a study that required him to look at different types of advertisements. These ads featured three types of appeals: emotional, knowledge-related, and neutral. Based on research, it is most likely that:

A) Mr. Rodriguez will remember all the ads equally well.
B) Mr. Rodriguez will remember the neutral items the best.
C) Mr. Rodriguez will remember the emotional ads the best.
D) Mr. Rodriguez will remember the knowledge-related ads the best.