A Marketing Analyst Wants to Examine the Relationship Between Sales

Multiple Choice

A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model: Sales = β₀ + β₁ Advertising + ε.The following table shows a portion of the regression results. When testing whether Advertising is significant at the 10% significance level,the conclusion is to _______________________________.

A) reject H₀;advertising is significant
B) not reject H₀;advertising is significant
C) reject H₀;advertising is not significant
D) not reject H₀;advertising is not significant