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A Marketing Analyst Wants to Examine the Relationship Between Sales

Question 105

Multiple Choice

A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model: Sales = β0 + β1 Advertising + ε.The following table shows a portion of the regression results. A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms.He estimates the model: Sales = β<sub>0</sub> + β<sub>1</sub> Advertising + ε.The following table shows a portion of the regression results.   When testing whether the slope coefficient differs from 3,the value of the test statistic is ____. A)  t<sub>23</sub> = -1.895 B)  t<sub>23</sub> = -0.079 C)  t<sub>23</sub> = 0.079 D)  t<sub>23</sub> = 1.895 When testing whether the slope coefficient differs from 3,the value of the test statistic is ____.


A) t23 = -1.895
B) t23 = -0.079
C) t23 = 0.079
D) t23 = 1.895

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