The Statement "Most Business-To-Consumer Sites Offer Consumers Incentives to Buy

Multiple Choice

The statement "Most business-to-consumer sites offer consumers incentives to buy and return, such as coupons, discounts, special offers, and vouchers for other Web services" reflects the _______________ success factor for retailing on the Web.

A) Performance and service efficiency
B) Selection and value
C) Advertising and incentives
D) Look and feel