When Companies Have Both E-Commerce Virtual Business Operations and Traditional

Multiple Choice

When companies have both e-commerce virtual business operations and traditional physical business operations, they must decide whether to integrate the two or keep them separate. Office Depot was cited in the text as a company that:

A) Kept the .com sales channel separate from the traditional business operations
B) Fully integrated the .com sales channel into their traditional business operations
C) Partially integrated the .com sales channel into their traditional business operations
D) Dropped its .com sales channel due to a lack of profitability