According to the Text, Customer Relationship Management Focuses On

Multiple Choice

According to the text, customer relationship management focuses on:

A) Developing the most efficient and effective sourcing and procurement processes
B) Acquiring and retaining profitable customers via marketing and delivery of timely products and services
C) Acquiring and retaining partners who can enhance the selling and distribution of a firm's products and services
D) Providing a firm's employees with tools that support group collaboration and decision support