Organizations Are Changing from a Competitive Environment in Which Mass-Market

Multiple Choice

Organizations are changing from a competitive environment in which mass-market products and services were standardized, long-lived, information-poor, and exchanged in one-time transactions to an environment in which companies compete globally with niche-market products and services that are _______________.

A) individualized
B) short-lived
C) exchanged on an ongoing basis with customers
D) All the choices are correct.