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A Vendor Asks Its Business Partners to Place Logos or Banners

Question 35

Multiple Choice

A vendor asks its business partners to place logos or banners on their Web sites. If customers click on a logo, visit the vendor's site, and make a purchase, then the vendor pays a commission to the partner. This scenario illustrates which business model?


A) find-the-best-price
B) electronic tendering system
C) name-your-own-price
D) online direct marketing
E) affiliate marketing

Correct Answer:

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