Sally Is Working for Her Uncle for the Summer in the Marketing

Multiple Choice

Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. She tells you she does data mining all day long. Which of the following statements is false?

A) Data mining can be used to prove assumptions.
B) Data mining is used to identify unknown patterns.
C) Data mining can explain why things happened.
D) Data mining can predict what will happen.
E) Data mining can be used to identify customers.