Refer to Opening Case - Customer Relationship Management in the Internet

Short Answer

Refer to Opening Case - Customer Relationship Management in the Internet Age: Which of the following is false?
A. Millions of people review products, services and companies on the Internet, so one bad review doesn't have a big impact
B. Tweets containing certain words or brand names can be easily tracked down to the user
C. Once a comment or review is made it online, it go viral and be easily seen by millions of people
D. Social media like facebook, youtube and twitter can affect a company's reputation both positively and negatively
E. All Statements are true
Answer. A