Refer to Opening Case: Which of the Following Is True

Short Answer

Refer to Opening Case: Which of the following is true?
A. Organizations can ignore social media.
B. Organizations only need to be followed on Twitter to be effective.
C. An organization has to act on posts about itself on Twitter and Facebook.
D. Tweeter is the only way to monitor customer experiences
E. Organizations can put up a Facebook fan page and customers will flock to it.
Answer. C