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  3. Study Set
    Information Systems Supporting Study Set 1
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    Exam 2: Organizational Strategy, Competitive Advantage, and Information Systems
  5. Question
    When Amazon Welcomes You by Name Back to Its Web
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When Amazon Welcomes You by Name Back to Its Web

Question 41

Question 41

Multiple Choice

When Amazon welcomes you by name back to its Web site on your second visit, it is employing which strategy for competitive advantage?


A) cost leadership
B) differentiation
C) innovation
D) operational effectiveness
E) customer-orientation

Correct Answer:

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