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    Information Systems Supporting Study Set 2
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    Exam 5: Data and Knowledge Management
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    When Customers Access a Web Site and Make Purchases, They
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When Customers Access a Web Site and Make Purchases, They

Question 20

Question 20

Multiple Choice

When customers access a Web site and make purchases, they generate _____.


A) tracking cookies
B) information
C) clickstream data
D) Web data
E) hyperlink data

Correct Answer:

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