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    Exam 8: Wireless, Mobile Computing, and Mobile Commerce
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    Putting Ads on Top of Taxicabs in New York City
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Putting Ads on Top of Taxicabs in New York City

Question 49

Question 49

Multiple Choice

Putting ads on top of taxicabs in New York City that change as the cabs travel around the city is an example of ________.


A) Viral marketing
B) Permission advertising
C) Geographical advertising
D) Location-based advertising
E) Direct marketing

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