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    International Business Study Set 5
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    Exam 12: Developing and Marketing Products
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    When There Are Many Levels of Intermediaries in a Distribution
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When There Are Many Levels of Intermediaries in a Distribution

Question 16

Question 16

Multiple Choice

When there are many levels of intermediaries in a distribution channel,a ________ strategy is often the easiest.


A) push
B) pull
C) direct function
D) brand

Correct Answer:

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