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    International Business Study Set 5
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    Exam 12: Developing and Marketing Products
  5. Question
    The Term ________ Refers to the Number of Intermediaries Between
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The Term ________ Refers to the Number of Intermediaries Between

Question 115

Question 115

Multiple Choice

The term ________ refers to the number of intermediaries between producer and buyer.


A) channel composition
B) channel differentiation
C) channel length
D) channel logistics

Correct Answer:

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