Scenario: Sports Stuff,Inc. Herb Graham Is Vice President of Sports Stuff,a Business That

Multiple Choice

Scenario: Sports Stuff,Inc.
Herb Graham is vice president of Sports Stuff,a business that develops,manufactures,and markets sports memorabilia.The company is looking to expand its operations into the European market.Herb believes that if the company expands its product line to include products reflecting sports that are popular in Europe,the company will achieve success there.
-The CEO has just determined that Sports Stuff plans to retain complete control over its operations in Europe.To achieve that objective,Herb would most likely recommend that the firm establish a ________.

A) joint venture
B) turnkey project
C) wholly owned subsidiary
D) franchise