Scenario: Sports Stuff,Inc. Herb Graham Is Vice President of Sports Stuff,a Business That

Multiple Choice

Scenario: Sports Stuff,Inc.
Herb Graham is vice president of Sports Stuff,a business that develops,manufactures,and markets sports memorabilia.The company is looking to expand its operations into the European market.Herb believes that if the company expands its product line to include products reflecting sports that are popular in Europe,the company will achieve success there.
-Herb's boss is concerned with the firm's lack of experience in foreign markets.To minimize this problem,Herb most likely recommends that the firm create a ________ with a local partner.

A) joint venture
B) turnkey project
C) wholly owned subsidiary
D) franchise