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    Psychology
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    Psychology Around us
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    Exam 9: Language and Thought
  5. Question
    What Term Is Used to Describe the Wording of an Advertisement
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What Term Is Used to Describe the Wording of an Advertisement

Question 10

Question 10

Short Answer

What term is used to describe the wording of an advertisement to emphasize its positive characteristics,thus increasing the likelihood of a purchase being made?

Correct Answer:

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