Multiple Choice
One reason why gender has lost its value as a way of identifying a target market for most marketing campaigns is that
A) women earn less money than men.
B) women typically stay home and raise children.
C) the number of women in the workforce is about the same as that of men.
D) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q24: If we are not self-aware, the media
Q25: All of the following statements are true,
Q26: The marketing of a brand or product
Q27: When the author of the text writes
Q28: A mass audience and a niche audience
Q30: Explain niche audience and give examples of
Q31: Identify and explain the three families of
Q32: Once a mass media organization has attracted
Q33: Discuss how your reflection on audience segmentation
Q34: Your reflection on which of the following