Multiple Choice
You can find out which audience segments you are in by
A) thinking which are your favorite media shows.
B) thinking who advertisers had in mind when deciding to advertise in your favorite media shows.
C) trying to figure out what message designers have done to condition you for repeated exposure.
D) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q35: The VALS typology is a type of
Q36: Even if a person has a choice
Q37: Explain cross-media and cross-vehicle promotion and provide
Q38: Over the years, audience segmentation schemes have
Q39: All of the following statements are true,
Q40: Audience used to be understood as a
Q41: Each person is a member of only
Q42: The VALS typology was developed by<br>A) an
Q44: Demographic segmentation is based on audience characteristics
Q45: Media exposures are inertial.