Amazoncom Generates Sales of a Million Copies of Books by Selling

Multiple Choice

Amazon.com generates sales of a million copies of books by selling 10 copies each of 100,000 different books targeted at various niche markets rather than trying to sell one million copies of a single best-selling book. This is an example of

A) the least common denominator strategy.
B) the niche sales approach.
C) long-tail marketing.
D) stratified marketing.