Scenario C

Multiple Choice

Scenario C.The production manager at RJ Fabrics Inc. ,a clothing manufacturing company,has proposed replacing some of the equipment on its production line with newer technology.The chief executive officer (CEO) insists on comparing the company's current technology with that being used by other organizations to decide what new technology should be considered.However,the chief technology officer (CTO) thinks that the company should look ahead and consider a new technology that is under development.He also raises the issue of whether the company should go to an outside firm or try to develop the technology itself.
-The CTO questions whether the company should acquire a new technology from an outside source or develop it itself.In this case,the company is involved in a

A) licensing decision.
B) psychological contract.
C) make-or-buy decision.
D) SWOT analysis.
E) trade-off decision.