During a Crisis That Involved a Toxic Spill,the Executives of Grenier

Multiple Choice

During a crisis that involved a toxic spill,the executives of Grenier Chemical were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process.What is the likely long-lasting effect of this communication strategy?

A) a loss of respect for the company
B) a gain of credibility for the company
C) an increase of anger against the company
D) a decrease of trust in the company
E) an increase in the company's legal liability