Tomiko Is the Manager of Davis Freight,a Mid-Sized Trucking Company

Multiple Choice

Tomiko is the manager of Davis Freight,a mid-sized trucking company.The owners have assigned Tomiko the task of applying strategic decision making to analyze the competitive environment.Tomiko does an analysis of the competitors currently in the market and how much market share each has.In addition,Tomiko looks at trends in the trucking industry and how Davis has addressed those trends.Tomiko assesses the possibility of new entrants to the market,factoring in barriers to entry in the trucking business.In addition,Tomiko studies substitutes and complements,as well as suppliers and customers.Is Tomiko covering all of her bases in assessing the competitive environment?

A) Tomiko has covered the bases necessary for her analysis and is ready to present it.
B) Tomiko failed to consider the impact of capital requirements and brand identification.
C) Tomiko needs to include an assessment of the tactics other companies use to compete.
D) Tomiko should look at the impact of both cost disadvantages and distribution channels.
E) Tomiko should not consider the impact trends in the industry as part of her assessment.