The Managers at Green Thumb Gardening Tools Engage in an Annual

Multiple Choice

The managers at Green Thumb Gardening Tools engage in an annual organizational assessment, trying to predict industry changes as well as possible opportunities and threats. They look at issues, such as who their competitors are, current entry barriers, and what substitutes exist for their products. This assessment is called

A) scenario development.
B) forecasting.
C) benchmarking.
D) environmental scanning.
E) strategic maneuvering.