Tansal Is a New Marketing Manager for JustBooks, a Small

Multiple Choice

Tansal is a new marketing manager for JustBooks, a small bookstore chain in the Midwest. He has been told by the human resources department that management thinks he is having difficulty assimilating into the organization culture of the company. To improve his situation, Tansal should consider whether

A) the organization culture is too weak for a strong personality like him.
B) he should spend more time socializing with the top managers.
C) his educational qualifications are too high for the position he is doing.
D) his dress, behavior, and interactions fit in with those of his colleagues.
E) he needs to increase the success rate of his marketing campaigns.