Kowalski-Schmidt,a Brewery Headquartered in Kenosha,Wisconsin,has Been in Business Since 1906

Multiple Choice

Kowalski-Schmidt,a brewery headquartered in Kenosha,Wisconsin,has been in business since 1906.They manufacture several brands of value-priced lagers and ales,which are distributed throughout the United States and Canada.Recently the company decided to begin manufacturing a higher-priced,specialty craft beer.To that end,they began a crowdsourcing campaign to help decide on the features of the craft beer brand.This resulted in the company

A) sending out a survey to the owners of bars and convenience stores where Kowalski-Schmidt's bestselling brand is sold to get feedback on the sales of their products.
B) launching a contest,via their website,to solicit the input of consumers and homebrew hobbyists in the United States.
C) sponsoring a local music festival and using the occasion to offer attendees a preview of the new craft beer.
D) adding a new comments section to their website allowing consumers to leave feedback on their existing brands.
E) having the marketing team design a new line of t-shirts promoting the craft beer line,based on the popularity of previous merchandising campaigns.