Marriott International Uses Special Customer Software to Track Information on Customer

Multiple Choice

Marriott International uses special customer software to track information on customer preferences. Requests for things like a king-size bed, a non-smoking room, etc. are kept on file. Marriott's ___ management strategically tries to build a long-lasting relationship and add value for the customers.

A) critical response
B) customer relationship
C) external
D) internal
E) product