What Is Alderfer's ERG Theory of Motivation and How Does

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The Answer is Alderfer's ERG Theory of Motivation is a human needs theory that was developed as an alternative to Maslow's Hierarchy of Human Needs. ERG stands for Existence, Relatedness, and Growth, which are the three categories of needs identified in this theory.

The main difference between Alderfer's ERG Theory and Maslow's Hierarchy of Human Needs is the number and categorization of needs. While Maslow's theory identifies five categories of needs (physiological, safety, love/belonging, esteem, and self-actualization) arranged in a hierarchical order, Alderfer's theory condenses these into three categories and allows for the possibility of multiple needs being active at the same time.

In Alderfer's theory, Existence needs are similar to Maslow's physiological and safety needs, encompassing the need for basic material and physical well-being. Relatedness needs are similar to Maslow's love/belonging and esteem needs, focusing on the need for interpersonal relationships and social connections. Finally, Growth needs are similar to Maslow's self-actualization needs, representing the desire for personal development and fulfillment.

Another key difference is that Alderfer's ERG Theory allows for frustration-regression, meaning that if a higher-level need is not met, an individual may regress to focusing on a lower-level need. This differs from Maslow's theory, which suggests that individuals must satisfy lower-level needs before progressing to higher-level needs.

In summary, while both theories address the concept of human needs and motivation, Alderfer's ERG Theory offers a more flexible and dynamic approach by condensing needs into three categories and allowing for the possibility of multiple needs being active at the same time, as well as the potential for regression.

What Is Alderfer's ERG Theory of Motivation and How Does

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What Is Alderfer's ERG Theory of Motivation and How Does

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