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    Management Information Systems Study Set 7
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    Exam 12: Customer Relationship Management
  5. Question
    An Organization's Goal with CRM Is to Minimize ____________
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An Organization's Goal with CRM Is to Minimize ____________

Question 4

Question 4

Multiple Choice

An organization's goal with CRM is to minimize ____________.


A) Customer churn
B) Lifetime value
C) Market capitalization
D) Shipment costs

Correct Answer:

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