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    Management Information Systems Study Set 7
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    Exam 12: Customer Relationship Management
  5. Question
    _______________ Is the Loss of Customers Over Time
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_______________ Is the Loss of Customers Over Time

Question 29

Question 29

Multiple Choice

_______________ is the loss of customers over time.


A) Customer churn
B) Customer depreciation
C) Lifetime value
D) Market capitalization

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