Multiple Choice
Which of the following is NOT a strategy used by Unilever in India?
A) Contacting customers on their mobile phones to target campaigns to them more effectively.
B) Offering free mobile airtime credit to customers when they purchase Unilever products.
C) Regularly calling consumers urging them to buy more products to boost their chances of winning a party on a yacht.
D) Sending cell phone users pre-recorded Bollywood music and jokes interspersed with four Unilever ads.
Correct Answer:
Verified
Correct Answer:
Verified
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