After Evaluating the Current Sales of PCs in Relation to the Desired

Multiple Choice

After evaluating the current sales of PCs in relation to the desired sales,Cesar,the marketing manager at Benson & Bros.,generates alternative campaigns that may affect the PC's expected sales.He identifies,for each campaign,things that may help or hinder progress toward the company's objectives.Cesar is currently in which phase of the planning process?

A) Defining the objectives
B) Determining where one stands vis-à-vis objectives
C) Developing premises regarding future conditions
D) Analyzing alternatives and making a plan
E) Implementing the plan and evaluating results