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    Management Study Set 8
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    Exam 9: Strategic Planning
  5. Question
    In the BCG Matrix, a Business Unit That Has a High
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In the BCG Matrix, a Business Unit That Has a High

Question 106

Question 106

Multiple Choice

In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.


A) star
B) dog
C) cash cow
D) question mark

Correct Answer:

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