Multiple Choice
Party Beverages Corp. had focused only on alcoholic beverages for the last two decades. Now, the company is considering entering the soft drink market. In the context of the above scenario, which of the following corporate strategies will the company adopt?
A) Vertical integration
B) Related diversification
C) Unrelated diversification
D) Concentration
E) Low-cost
Correct Answer:
Verified
Correct Answer:
Verified
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