During the Great Recession, Malcolm's Racing Bikes Lost a Considerable

Multiple Choice

During the Great Recession, Malcolm's Racing Bikes lost a considerable amount of its business because customers could no longer afford the expensive models in his shop. He was very near bankruptcy. Malcolm began carrying a line of less expensive bikes to appeal to recreational bicyclists and families and also opened a repair service. Malcolm used a ________ strategy.

A) retrenchment
B) diversification
C) turnaround
D) reorganization