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As Smartphone Cameras Improved, Consumers Turned Away from Traditional Cameras

Question 11

Multiple Choice

As smartphone cameras improved, consumers turned away from traditional cameras. Polaroid lost market share and finally realized their product was no longer desired. At that point, Polaroid would be considered a ________ in the BCG matrix.


A) question mark
B) dog
C) cash cow
D) star

Correct Answer:

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