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People's Airlines Offers What It Calls "No Frills" Flights: No

Question 64

Multiple Choice

People's Airlines offers what it calls "no frills" flights: no reserved seating, no snacks or meals on flights, small planes that fly to smaller airports away from the city centers. People's Airlines is likely following a ________ strategy.


A) differentiation
B) focus
C) quality
D) cost leadership

Correct Answer:

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