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Back2Work Succeeded Because It Offered Personalized Assistance to Its Clients-People

Question 52

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Back2Work succeeded because it offered personalized assistance to its clients-people who had lost jobs-beginning with having a live person answer every phone call. When management proposed an automated answering service with a directory tree ("Press 1 for a company directory", for example) , Cathy was concerned the company would lose customers. Cathy's resistance stemmed from her


A) belief that uncertainty would increase
B) fear that she would be forced out of her habit
C) concern over personal loss
D) belief that the change was incompatible with the goals and interests of the organization.

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