Which of the Following Is NOT a Key Element of 'Blue

Multiple Choice

Which of the following is NOT a key element of 'blue ocean' strategy developed by Kim and Mauborgne?

A) creating or finding uncontested market space by seeking opportunities based on customer needs, and what competitors currently do
B) making the competition irrelevant by offering new and different products that cross industry boundaries
C) creating and capturing new demand
D) pursuing differentiation and low cost simultaneously