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The Essence of This Type of Story Captures the Attention

Question 9

Multiple Choice

The essence of this type of story captures the attention of the investor; provides a specific user scenario that is compelling; outlines the customer's current negative outcome; creates tension; shows the solution to relieve the tension. What is this story called?


A) The business story
B) The opportunity story
C) The springboard story
D) The Zen story

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