How Can You Gauge Target Customer Purchase Intent During the Venture

Multiple Choice

How can you gauge target customer purchase intent during the venture concept reality check?

A) Simply by asking if the target customer likes the concept
B) Simply by asking if the target customer is dissatisfied with existing alternatives
C) Simply by asking if the target customer is likely and/or very likely to purchase your presented concept
D) You cannot gauge the purchase intent with any of the above methods