Multiple Choice
The MyMMs example in the chapter is NOT a good illustration of:
A) Premiumization: selling a traditional product for more money
B) Services innovation: figuring out how to sell a product as a service
C) Personalization: customizing a mass product for individual consumers
D) Disruptive technology: inventing an entirely new printing technology
Correct Answer:
Verified
Correct Answer:
Verified
Q6: If a venture activity does not involve
Q7: The design of a business model allows
Q8: Which is not true about business models
Q9: With regard to the launch phase of
Q10: Which of the following is NOT an
Q12: Go-to-market covers<br>A) How consumers get to the
Q13: Which of the following statement is true?<br>A)
Q14: If you want to sell a premium
Q15: The best example of a Business model
Q16: What is an exit valuation?<br>A) Value of